Monthly performance trend
Use the metric buttons to switch between revenue, order volume, customers, and average order value.
Business lens
Retention is the biggest opportunity: most customers purchase once and do not naturally return.
Start lifecycle campaigns in high-volume states, then measure repeat purchase rate and cohort retention each month.
Top product categories
Compare category contribution by revenue, orders, or customers.
Top customer states
Identify where retention and marketing tests can reach the largest customer base.
Average cohort retention curve
Month zero starts at 100%; later months show how sharply customer activity drops.
Customer activity mix
Inactive customers dominate the base, which points to win-back and post-purchase engagement.
Recommended next actions
Actions are prioritised for measurable revenue and retention impact.
1. Launch post-purchase journeys
Target Sao Paulo, Rio de Janeiro, and Minas Gerais first because customer density is highest there.
2. Cross-sell top categories
Use health and beauty, watches and gifts, bed bath table, and sports leisure as first campaign groups.
3. Track retention monthly
Make repeat purchase rate, cohort retention, inactive customer share, and AOV the executive KPI set.
Top state detail
The top ten states by revenue, including order volume, customers, and average review score.
| State | Orders | Customers | Avg review | Revenue |
|---|